Marketing
Product
Price
Promotion
Place
ProductProduct Range:
The range of work that Aktive Building and Construction focuses on is: · Large & Small Renovations Restorations & Alterations · Bathroom Renovations · Kitchen Renovations · Cabinetry & Storage · Building Repairs · Project Management · Building Diagnosis · Strata Repair · Decking & Verandahs · Home Based Office Fit Out · Water Proofing · Leaks Specialists · Plastering & Gyprock · Bricklaying & Paving · Flooring & Tiling Target Market: The target market for Aktive Building and Construction is anyone who requires major or minor construction on home or residential building projects and developments. PromotionThe types of advertising that the business uses to promote itself are:
Market Expansions: Currently Aktive Building and Construction operate predominately in the Eastern Suburbs and North Shore. Taking partners to service the Southern and Western suburbs could expand the market. |
PriceThe pricing strategy that the business uses is the cost of materials and the cost of labor plus a minimum builders margin of 15 per cent, depending on the size of the job, which will be charged to the client.
Place
Marketing strategies have been moderate with more than 80% of the business coming from word of mouth. The marketing gives potential clients the ability to go on the website, to look at the business. The use of the same colors for branding have been used on the website, truck and clothing which has been successful in promoting the product. The marketing strategies not being used correctly are the signs and banners, which the company has paid for. They have not been used lately due to there not being an appropriate place to hang them. Strategies the business could adopt are:
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